Headquartered in the Bay Area, Tenacity Project states it began as Sherry Sports LLC in 2005, became the BearLax Club, and was rebranded as The Tenacity Project in 2016. The organization serves grades 3–12, with summer camps starting at Pre-K, and is ranked girls #51 on US Club Lax. The club describes its mission as reflecting founder Theresa Sherry's belief that girls who feel strong in sport go on to feel strong in every part of their lives.
WHY FAMILIES CHOOSE US
Why families choose this club
Proven college pipeline
The club states more than 500 Tenacity athletes have gone on to play college lacrosse, from Division I to Division III programs.
High-credential coaching staff
According to the club website, coaches include Princeton All-Americans, NCAA champions, and current Penn State and Whitman College staffers.
Recruiting showcase exposure
The club describes Western Winners as the premier girls lacrosse recruiting showcase in the West, connecting high schoolers with college coaches.
Holistic development method
Its five-pillar approach blends skill-building, game IQ, leadership, community, and mental wellness through journaling, breathwork, and yoga.
Founder-led legacy
The program was built by Theresa Sherry, a Princeton All-American and 2016 US Lacrosse Hall of Fame inductee, over more than ten years.
Financial aid availability
As a not-for-profit, the club states it provides scholarships, including a Game Changer initiative that supported over 90 participants in its inaugural year.
PROGRAMS
Programs
The club serves grades 3–12 through a year-round Sixes Academy membershipbuilt around 6v6 play and tryout-based Elite Teams for grades 5–12. Regional and recruiting options include Tenacity Select teams serving Utah-based families and the Western Winners College Showcase for grades 8–12. For younger and beginning players, Youth Summer Camps introduce beginners and developing players to lacrosse skills, serving Pre-K to 8th grade.
TUITION
Cost to play
The club states that no dollar amounts are listed on the pages for its tuition fees. It notes that it is a not-for-profit that provides scholarships to girls in need.
COACHING
Coaching
Executive leadership
Founder & CEO Theresa Sherry is a Princeton three-time All-American, former UC Berkeley head coach, and 2016 US Lacrosse NorCal Hall of Fame inductee.
Program and operations directors
Key administrators include Director of Operations Dani Ellis, a former Middlebury and UMass Amherst collegiate coach, and Director of Programming Naomi Radio, Juniata College's first-ever head women's lacrosse coach.
Collegiate coaching roster
The coaching staff includes NCAA national championship winners, Penn State staffers, and collegiate players and coaches for Sixes Academy and Elite Teams.
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